Nourish Their Best Life

SUPERCOAT is the trusted leader of dry dog food in Australia, with a range of tailored nutrition to suit your dog's needs. Our SMARTBLEND recipes are expertly crafted with purposeful ingredients to ensure your furry friend receives the right nourishment that brings out their best every day, and for years to come.

Frequently Asked Questions

1.

What is SUPERCOAT® SMARTBLEND®?

It takes the perfect combination of nutrients to keep your dog at their healthy best, and that’s why the experts at SUPERCOAT® have developed SMARTBLEND®, a precise combination of high-quality natural ingredients; blended with real meat, plus 22 essential vitamins and minerals. Nourish your dog with the tailored nutrition they need to bring out their best everyday. Find out more.

2.

What 22 essential vitamins and minerals are in SUPERCOAT®?

Vitamin A, Vitamin D, Vitamin E, Thiamine, Riboflavin, Pantothenic Acid, Niacin, Pyridoxine, Folic acid, Vitamin B12, Calcium, Phosphorus, Potassium, Sodium, Chloride, Magnesium, Iron, Copper, Manganese, Zinc, Iodine and Selenium. 

3.

How much SUPERCOAT® should I feed my dog?

The amount of food your dog needs to consume can differ based on factors such as breed, gender, weight, age, activity level, and the environment it lives in (indoor, outdoor etc.) You can find a feeding guide at the rear of each SUPERCOAT® bag and also on our website listed under each product.